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Showing posts from October, 2007

Worst exit strategy this side of Iraq

Bungie Studios, makers of the wildly successful Halo video games, have proudly announced their renewed independence from Microsoft. Isn't that a bit like Jennifer Anniston announcing her separation from Brad Pitt? Back in 2000, Microsoft needed a game to help establish the Xbox as a contender in the console wars. They purchased Bungie for a reported $20 million. Now seven years later, Microsoft maintains complete ownership and control of what has become a billion-dollar franchise. Bungie are pretty much right back where they started, and it seems unlikely they will ever create another game as successful as Halo. I doubt Jennifer will ever land another Brad, either.